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QR codes in the real world.

What we've learned about codes that get printed, scanned, and paid for — written for the person who signs off the print run.

/r/spring/autumn/winterforeverDYNAMIC · REPOINTABLESTATIC

Latest6 min read

Dynamic vs static QR codes: which one should you print?

Dynamic QR codes can be edited after printing; static ones work forever with no service behind them. How to choose per print job — with a decision rule.

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7 min readDesignReliability

Branded QR code design that still scans: the rules that matter

Colours, logos, dot patterns and quiet zones: which design choices break QR codes, which are safe, and how machine verification removes the guesswork.

6 min readPackagingOperations

QR codes on product packaging: a survival guide for print runs

Packaging QR codes outlive campaigns, manuals and regulations. How to set up per-SKU codes, CSV batches and vector exports so a print run never goes stale.